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Removing The Mystery Of Retail Barcode Numbers
There is a lot of confusion about retail barcode numbers. It is common for the manufacturer of a few retail products to suddenly be told that one of their wholesalers or retailers wants barcodes on the products. So, suddenly, the manufacturer is thrust into the mysterious world of retail barcode numbers.
Common questions quickly arise. What is a barcode number? What type of barcode number do I need? Where do I get a barcode number for my products? Do I have to pay annual fees for a barcode number? How do I get the barcode image onto my product? Is there a central database where I need to register my barcode number? These questions and many others are faced by the manufacturer.
To help relieve some of the mystery, we want to help answer these common questions.
Barcode numbers are purely a unique number that is represented by a series of dark bars with light gaps between them. The actual number of the barcode is usually written below the bars. Barcode numbers come in many different formats. The most common retail barcode number is an EAN-13 barcode. These are 13 digit numbers, with the first 12 digits being allocated and the last digit being a calculated checksum, which is based on the values of the other digits. EAN-13 barcode numbers are commonly used on retail products throughout the world. It is important to note that there is no product information encoded in a barcode number – it is purely a unique number. When a retailer first receives the barcoded product, they either scan the barcode or type the number into their system, & also enter the product details, price, reordering info etc. After this, when they scan the barcode, the specific product information appears on their screen.
UPC-A 12 digit numbers are also commonly used in the USA. These US format numbers are basically the same as EAN-13 numbers, but have one less digit. UPC-A numbers are effectively a subset of the EAN-13 number system.
There are 3 main ways to get a barcode number.
Firstly, you can make one up. However, this is definitely not recommended. An essential element of the barcode number system is the importance of ensuring all the numbers used on retail products are unique. Hence, if you just make up a number, there is a high chance of someone else having the same number on a different product. If this happens, you have effectively stolen their number and are potentially liable for reprinting packaging, product recall and other damages incurred, so it isn't worth the risk.
Secondly, you can join an international organisation that is the controller of most retail barcode numbers. Joining this organisation requires the completion of membership forms, provision of your companies financial information, payment of a joining fee and also payment of annual fees. Many manufacturers find this to be a complex and expensive process – far more than they expected for something they expected to be simple – buying a barcode number.
Thirdly, you can purchase a barcode number from a reputed barcode ‘reseller'. These barcode resellers, such as Barcodes Limited in New Zealand, usually own a large group of barcode numbers that originate from the UCC or GS1-US, part of the international controlling body, but are outside their licensing system. Hence these barcode resellers are able to sell the barcode numbers for a relatively cheap one-off price, and usually don't charge any joining fees or annual fees. These Barcode Resellers are usually internet based, as you don't need to physically collect a product from them, and they operate from websites such as barcodes.co.nz. If you are considering purchasing a barcode from a Barcode Reseller, ensure you read their site carefully, and also look for testimonials from satisfied customers who are using their barcode numbers.
Actually, there is a fourth way to get a barcode number – you can purchase one from a dodgy barcode reseller – but this could be as dangerous as the first option of making up your own number, so it isn't recommended.
Once you have your barcode number, which you have probably purchased from a Barcode Reseller, it is reasonable easy to get the barcode on to your product. Usually you will receive barcode images when you purchase your barcode number, so all you need to do is incorporate one of these images into your product packaging artwork. The standard size EAN-13 retail barcode is 25mm x 37mm. Officially they can be reduced to 80% of size – ie to 20mm x 30mm. If you have already printed your product packaging, then the easiest thing to do is purchase some barcode labels. These labels usually come in rolls of 500 or 1000 labels, and are relatively inexpensive.
Finally, there is no central database where you need to register your barcode number. Once you have your barcode number on your packaging, your product is ready to go to the retailers. You can then sit back and enjoy that well-earned cup of coffee.
About the Author
The best place to buy barcode numbers. Buy one barcode number or many. Artwork supplied. Cheap barcode numbers. Unique numbers guaranteed. Visit : buy a barcode NZ
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